5 Common Social Media Misconceptions
Created: 2016-10-21 07:00:00
Social media is an important part of every business, social media allows businesses to reach out to larger and more diverse audiences compared to a business that doesn’t have social media set up.
Many businesses don’t spend enough time on their social media set up and thus lack critical backlinks and FREE website traffic generation, this likely isn’t because businesses don’t want this FREE traffic, it’s more to do with not having enough time or resources available to spend time on social media for your company’s website.
Although social media may seem quite simple, it’s actually relatively hard to build and grow a strong audience on social media to actually make an impact on your business.
In this blog, I’m going to give you 5 simple and common social media misconceptions
1. You do NOT have to use every social media channel
Just because there’s a lot of social media channels on the internet, it doesn’t mean you have to use every single one of them. Using just a few social media channels is going to be easier for you, and likely have a stronger impact on your business as a whole compared to having loads of social media channels.
It’s going to be extremely difficult managing many social media channels with one person compared to having multiple people managing these channels.
Firstly, take some time to understand the different social media channels that are available to you. You don’t need to search through every single one, some popular social media channels include: Google Plus, Facebook and Twitter.
Secondly, see how much potential interaction you’ll get from these social media channels. For example, using the social media platform like Pinterest might be more appropriate for crowd investing as opposed to sharing regular blog content with users.
2. Posting too often is a REAL problem!
Posting on social media too often is a real problem for businesses. If you talk TOO much on social media through your channels then your audience base is going to drop, and it’ll drop considerably.
You need to find a balance between posting important information about certain subjects and coming up with unique content ideas.
If you post on your business social media pages too much then you’ll find that your audience may not interact with your page anymore, your best bet is to simply post content that is unique from other social media pages on these channels.
3. Analytics are important
Who would’ve guesses that social media analytics are important, that’s right, they’re very important. When you posted that all important tweet on social media, did you not realise that people weren’t seeing and engaging with it? That’s because you didn’t check to see whether people were actually engaging with your content around that time period.
Most social media channels nowadays will have some kind of analytics system build right into them making it easier than ever before to understand how your audience interacts with your page.
You should use these analytics software to understand your audience better and help plan social media content around them rather than you. After all, they’re the ones that’ll be seeing the content compared to you.
4. Content and Titles really do matter
So we’ve all heard it before, we’ve all heard that big, bold titles and content really play a large part in social media, and it’s true, they do play a large part here.
It’s important that your titles and content is accurate, you don’t want to be giving a false identity for your content. Another words, ensure that your titles are really what your content is all about and don’t include anything click bait within them as this really won’t help you.
If you need a little help coming up with great social media content titles or content in general, be sure to do a quick Google search on the subject and you’ll be sure to get a quick answer.
5. Your brand has a voice. It doesn’t necessarily mean yours
Your social media platform has a voice of its own, and it doesn’t necessarily mean it’s yours. Be sure to check whether your brand is speaking for itself or whether you’re speaking for your brand.
Social media for your business should primarily be just related to your business and nothing else. Whilst you might share a few random pieces of content here and there, you’ll likely want to keep your social media accounts separate from your personal accounts and the content that you make.
So we hope you enjoyed reading this blog, be sure to check out our other Team 8 Digital blogs for the latest content.